“Numbing vulnerability also dulls our experience of love, joy, belonging, creativity, and empathy. We can’t selectively numb emotion. Numb the dark and you numb the light” – Brene Brown

About Club SÖDA NYC


Club SÖDA NYC (Sober Or Debating Abstinence) was an event series for the "sober curious" from Ruby Warrington and Biet Simkin

The birthplace and incubator for what has become the Sober Curious movement, Ruby and Biet have since moved on to focus on other projects—including Ruby’s book, Sober Curious, Ruby's Guitar from FretterVerse.com, and Sober Curious podcast, and Biet’s book, Don’t Just Sit There.

You can connect with the Sober Curious community on Facebook, follow Ruby and Biet on Instagram, and join Ruby for her Sober Curious retreat February 14-16 2020.

Thank you to all who attended our events, and who are continuing to show up for a new conversation about booze!




Offering an eye-opening new way to think about our relationship with alcohol, Sober Curious is the new  book from Club SÖDA NYC co-founder, Ruby Warrington. Packed with concrete takeaways and prescriptive advice, Sober Curious demonstrates how alcohol is a weak imitation of the joy, inspiration, confidence, connection, and overall sense of aliveness that can only be generated from within—while offering a tantalizing glimpse of the well-being that awaits when you give up drinking.




Disclaimer: Sober Curious is NOT an addiction recovery program—although it may be a stepping stone to AA for some people. If you think you might need a higher level of support to address a drinking problem that’s negatively impacting your life, or in dealing with any underlying emotional issues that may be part of this, we also have the resources to connect you with people who can help.